The production manager of a firm cannot fix the output for next month in a sound way until the marketing team gives him the latest sales information. Which importance of communication is shown here?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Acts as basis of decision making
Option (1) Establishes effective leadership — Incorrect. A leader influences subordinates, and for this he needs good communication skills. Nobody is being influenced in this case.
Option (2) Acts as basis of decision making — Correct. Communication provides the information needed for a decision. Without it, a manager cannot take any meaningful decision. The production manager needs the sales figures before he can fix the output.
Option (3) Boosts morale and provides motivation — Incorrect. This importance means communication helps management motivate and satisfy subordinates and improves human relations at work. The production manager is not being motivated; he only needs sales figures to decide.
Option (4) Promotes cooperation and industrial peace — Incorrect. Two way communication between management and workers builds cooperation and peace in the factory. There is no dispute or management-worker relation in this case.
NCERT (2026-27 Edition): “(iii) Acts as basis of decision making: Communication provides needed information for decision making. In its absence, it may not be possible for the managers to take any meaningful decision. Only on the basis of communication of relevant information one can take right decision.” “(v) Promotes cooperation and industrial peace: Efficient operation is the aim of all prudent management. It may be possible only when there is industrial peace in the factory and mutual cooperation between management and workers. The two way communication promotes cooperation and mutual understanding between the management and workers.” “(vi) Establishes effective leadership: Communication is the basis of leadership. Effective communication helps to influence subordinates. While influencing people, leader should possess good communication skills. |