Practicing Success

Target Exam

CUET

Subject

Sociology

Chapter

Social Change and Development in India: Mass Media and Communication

Question:
Which of the following is correct about All India Radio?
Options:
In 1957 AIR acquired the hugely popular channel Vividh Bharati, which soon began to carry sponsored programmes and advertisements and grew to become a money-spinning channel for AIR.
All India Radio undertook a major countryside campaign on green revolution crops on a sustained day-to-day basis for over 10 years from 1967.
Both 1 and 2
None of the above
Correct Answer:
Both 1 and 2
Explanation:
Apart from All India Radio (AIR) broadcasts news, there was Vividh Bharati, a channel for entertainment that was primarily broadcasting Hindi film songs on listeners’ request. In 1957 AIR acquired the hugely popular channel Vividh Bharati, which soon began to carry sponsored programmes and advertisements and grew to become a money-spinning channel for AIR. In the 1960s, when the high yielding varieties of food crops, as a part of the Green Revolution, were introduced for the first time in the country. It was All India Radio which undertook a major countryside campaign on these crops on a sustained day to-day basis for over 10 years from 1967.