Which of the following statements about the things that can be marketed is correct?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → A fashion show is marketed as an event.
Option (1) A diwali mela is marketed as a place. — Incorrect. A diwali mela is an event, held for a few days, like a cricket series or a music concert. The places that are marketed are cities and regions, such as Agra as the ‘City of Love’ or Udaipur as ‘The City of Lakes’.
Option (2) A fashion show is marketed as an event. — Correct. Many things besides goods can be marketed: services, ideas, persons, places, events and information. A fashion show is an event, in the same group as the Olympics, music concerts and film festivals.
Option (3) Technology information is marketed as a service. — Incorrect. Technology information is marketed as information, produced and spread by universities and research bodies. Services are things like insurance, health care and online trading.
Option (4) Helpage is marketed as an event. — Incorrect. Helpage is an idea, like polio vaccination and family planning. People are asked to accept and support a cause.
NCERT (2026-27 Edition):
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