Read the passage carefully and answer the questions based on the passage:

Globalisation as a concept fundamentally deals with flows. The crucial element is the 'worldwide interconnectedness' that is created and sustained as a consequence of these constant flows.

Globalisation is a multi-dimensional concept. It has political, economic and cultural manifestations, and these must be adequately distinguished. It is wrong to assume that globalization has purely economic dimensions, just as it would also be mistaken to assume that it is a purely cultural phenomenon. The impact of globalization is vastly uneven- it affects some societies more than others and some parts of some societies more than others.

In 1991, responding to a financial crisis and to the desire for higher rates of economic growth, India embarked on a programme of economic reforms that has sought increasingly to de-regulate various sectors including trade and foreign investment.

However, it should be noted that globalisation is a very contentious subject and has invited strong criticism all over the globe.

'McDonaldisation' is an example of which of the following phenomenoa?

Cultural homogenisation

The correct answer is Option (3) → Cultural homogenisation

• “McDonaldisation” refers to the spread of Western fast-food culture, especially McDonald’s, across the world.

• It symbolizes how local food habits and cultural practices become uniform and standardised under the influence of global brands.

• This is an example of cultural homogenisation, where globalisation reduces cultural diversity by making different societies more alike.