Select the correct options related to tagline.

A. Simple but powerful message

B. Identifying symbol

C. Help to communicate an enterprise's goals

D. In the form of questions, statements, exclamations

E. Graphic mark

Choose the correct answer from the options given below:

A, C and D only

The correct answer is option (1) - A, C and D only

'Tagline', 'tag line' and 'tag' are American terms. In U.K., they are called 'end lines', 'endlines', or 'straplines'. Germans call them as 'Claims', French refer them as 'Signatures' while, Belgians call them 'baselines'. By whatever name they are referred, taglines are basically simple but powerful messages (A) that help to communicate an enterprise's goals (C), mission, distinct qualities and so much more. Thus, a 'tagline' is a small amount of text which serves to clarify a thought and is designed with a dramatic effect. 

They can come in the form of: Questions, Statements, Exclamations. (D). The whole idea behind the concept is to create a memorable dramatic phrase that will sum up the product.

• B. Identifying symbol: While some taglines may incorporate an image or symbol, this is not a defining characteristic. Taglines are primarily verbal expressions.
• E. Graphic mark: This refers to a logo or visual element, not a tagline