Which of the following statement (s) is/are correct?
Statement 1: Festinger and Carlsmith conducted an experiment which proved attitudes can influence behaviour.
Statement 2: Awareness of one's own attitude can contribute to consistency between attitudes and behavior.
Answer & explanation
Correct answer: option 2
There are instances where behavior can influence attitudes. Festinger and Carlsmith conducted an experiment where students were paid only one dollar to convince others that a particular experiment was interesting. Interestingly, the students ended up developing a positive attitude towards the experiment based on their behavior, reasoning that they wouldn't have lied for such a small amount of money if the experiment wasn't genuinely interesting.
Psychologists have identified factors that contribute to consistency between attitudes and behavior. These include:
- The strength and centrality of the attitude within the individual's attitude system.
- Awareness of one's own attitude.
- Minimal or no external pressure to conform to specific behaviors, such as the absence of group norms.
- The absence of scrutiny or evaluation from others regarding the behaviour.
- The belief that the behavior will lead to positive consequences, thus intending to engage in that behavior.