The relationship of mass media and communication with society is _________.
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Dialectical
Option (1) Functional — Incorrect. A functional relationship would look only at the job the media does for society, such as informing or entertaining people, an influence that runs one way. The relationship here runs both ways.
Option (2) Monolectical — Incorrect. There is no such term; the word only suggests a relationship that runs one way, while here the two influence each other.
Option (3) Dialectical — Correct. A dialectical relationship is one where both influence each other: the nature and role of mass media is shaped by the society in which it is located, and at the same time mass media has a far-reaching influence on society.
Option (4) Structural — Incorrect. ‘Structural’ refers to the arrangement of the parts of a society; it does not say that the media and society shape each other.
NCERT (2025-26): “…Second, this help us better appreciate how the relationship between mass media and communication with society is dialectical. Both influence each other. The nature and role of mass media is influenced by the society in which it is located. At the same time the far reaching influence of mass media on society cannot be over-emphasised.…” |