What is an attitude object?

The target or focus of an individual's attitude

An attitude object refers to the specific target or focus of an individual's attitude. It is the topic, concept, person, group, or thing towards which an individual holds a set of views or thoughts with an evaluative quality (positive, negative, or neutral). The attitude object can vary and be anything that an individual forms an attitude about, such as a social issue, a political ideology, a particular person, or a specific product or brand.