If an observer wants to take part-time job in a shopping mall showroom to become an
insider in order to observe variations in the
behavior of customers. So, what kind of observation is used by that participant?
Answer & explanation
Correct answer: option 4
Participant Observation is the
variation of the method of naturalistic
observation. Here the observer is actively
involved in the process of observing by
becoming an active member of the setting
where the observation takes place. For
instance, for the problem mentioned above,
an observer may take a part-time job in a
shopping mall showroom to become an
insider in order to observe variations in the
behavior of customers.