Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Based on following case study and answer the question. 

Supriya started a garment manufacturing unit. Her objective was to maximise her sales in the very first year. For this she used aggressive selling technique. She got her firm registered with name "Styles Et Styles', which provided distinct identity to her firm. She used the most common tool for promotion, which is an impersonal form of communication. She started giving discount vouchers of her sister's accessories house. For sales promotion, she also started putting up her stalls in exhibitions in order to draw the attention of public.

"She also started putting up her stalls in different exhibitions."

Identify which tool of promotion is highlighted here?

Options:

Sales promotion

Personal selling

Publicity

Public Relations

Correct Answer:

Sales promotion

Explanation:

The correct answer is option (1)- Sales Promotion.

The correct tool of promotion highlighted in the statement "She also started putting up her stalls in different exhibitions" is Sales Promotion.

Sales Promotion refers to short-term incentives or activities designed to encourage immediate sales or customer engagement. Setting up stalls at exhibitions is a direct sales promotion activity because it aims to attract attention, encourage impulse purchases, and create interest in the products through special deals or direct interaction with potential customers.