Practicing Success
Based on following case study , answer the question. manufacturing unit. Her objective was to maximise her sales in Supriya started a garment the very first year. For this she used aggressive selling technique. She got her firm registered with name "Styles Et Styles', which provided distinct identity to her firm. She used the most common tool for promotion, which is an impersonal form of communication. she started giving discount vouchers of her sister's accessories house. For sales promotion, She also started putting up her stalls in exhibitions in order to draw the attention of public. |
"She also started putting up her stalls in different exhibitions." Identify which tool of promotion is highlighted here ? |
Sales promotion Personal selling Publicity Public Relations |
Public Relations |
The correct answer is option (4) : Public Relations The tool of promotion highlighted in the case study is: (4) Public Relations In the case study, it is mentioned that Supriya started putting up her stalls in different exhibitions to draw the attention of the public. This action of participating in exhibitions is a form of public relations, as it involves creating a positive image and reputation for her firm, "Styles & Styles," among the public and potential customers. Public relations activities aim to build and maintain a favorable relationship with the public, and participating in exhibitions is one such PR strategy. |