Based on following case study and answer the question. 

Supriya started a garment manufacturing unit. Her objective was to maximise her sales in the very first year. For this she used aggressive selling technique. She got her firm registered with name "Styles Et Styles', which provided distinct identity to her firm. She used the most common tool for promotion, which is an impersonal form of communication. She started giving discount vouchers of her sister's accessories house. For sales promotion, she also started putting up her stalls in exhibitions in order to draw the attention of public.

"She also started putting up her stalls in different exhibitions."

Identify which tool of promotion is highlighted here?

Sales promotion

The correct answer is option (1)- Sales Promotion.

The correct tool of promotion highlighted in the statement "She also started putting up her stalls in different exhibitions" is Sales Promotion.

Sales promotion refers to short-term incentives or activities designed to encourage the purchase or sale of a product or service. These are "non-routine" efforts used to draw immediate attention. Putting up stalls in exhibitions is a classic example of a sales promotion activity aimed at increasing product visibility and inducing customers to make a purchase on the spot. The case study also mentions she used discount vouchers, which is another hallmark of sales promotion.

Why the other options are incorrect:

• Personal Selling: This involves direct face-to-face interaction by a salesperson to persuade individual customers. Although some interaction may occur at stalls, the key purpose of exhibitions is mass attraction and short-term sales push, which falls under sales promotion.

• Publicity: This is generally non-paid communication through media (like a news story about the brand). An exhibition stall is a paid, planned corporate activity.

• Public Relations: This focuses on building a positive image and managing the company's reputation over the long term, rather than short-term sales boosts at an event.