Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise growth Strategies

Question:

In which type of franchising, manufacturer grants the store owner the authority to distribute goods by the manufactures and allows the owner to use the name and trademark owned by the manufactures.

Options:

Manufacturing Franchise

Product Franchise

Business Franchise

Business Format Franchise

Correct Answer:

Product Franchise

Explanation:

The correct answer is option (2) - Product Franchise.

Product franchise business opportunity: Manufacturers use the product franchise to govern how a retailer distributes their products. The manufacturer grants a store owner the authority to distribute goods by the manufacturer and allows the owner to use the name and trademark owned by the manufacturer. The store owner must pay a fee or purchase a minimum inventory of stock in return for these rights. Some tire stores are good examples of this type of franchise.