Which of the following is a characteristic of a good brand name?

All of the above

The correct answer is option 4- All of the above.

All of the above are characteristic of a good brand name.

Following are some of the considerations, which should be kept in mind while choosing a brand name.

(i) The brand name should be short, easy to pronounce, spell, recognise and remember e.g., Ponds, VIP, rin, Vim, etc.

(ii) A brand should suggest the product’s benefits and qualities. It should be appropriate to the product’s function.

(iii) A brand name should be distinctive.

(iv) The brand name should be adaptable to packing or labelling requirements, to different advertising media and to different languages.

(v) The brand name should be sufficiently versatile to accommodate new products, which are added to the product line.

(vi) It should be capable of being registered and protected legally.

(vii) Chosen name should have staying power i.e., it should not get out of date.