Which of the following is a characteristic of a good brand name?

Suggestive Adaptable Distinctive All of the above

All of the above

A good brand name should be short, easy to pronounce, spell, recognize and remember; Should suggest the product’s benefits and qualities; be distinctive; be adaptable to packing or labelling requirements; be sufficiently versatile to accommodate new products; be capable of being registered and protected legally and have staying power i.e. it should not get out of date.