On the basis of the passage given below, Answer the questions.

Rahul is the CEO of Bright Spark Ltd., a company manufacturing LED lighting solutions. The company recently launched a new line of smart LED bulbs with advanced features, expecting a surge in demand. However, after the launch, the sales were not meeting expectations, and employee morale seemed low.

Firstly, Rahul identified that there was a lack of proper communication between the marketing and production teams. He called a meeting to clearly communicate the company's goals and expectations for the new product.

Rahul appointed Priya, a senior manager, to act as a supervisor for the marketing team. Priya's job was to oversee day-to-day activities, guide the team, and resolve any conflicts. Her presence ensured that tasks were completed on time and in alignment with the company's objectives. She also provided feedback and recognized the efforts of team members, which boosted their morale.

Rahul implemented a reward system where employees exceeding their targets would receive incentives. Additionally, training sessions were organized to improve employees' skills and confidence in handling the advanced features of the new product.

"Rahul implemented a reward system where employees exceeding their targets would receive incentives". Which concept of management is highlighted here?

Motivation

The correct answer is option 2: Motivation

When Rahul introduced a reward system with incentives for employees who exceeded their targets, he was using a motivational tool. Motivation in management refers to encouraging employees to put in their best efforts by satisfying their needs—whether through financial incentives (like bonuses) or non-financial incentives (like recognition).