Mohit has created a pen that can be erased easily with the help of friction. He has informed the marketing department to ensure that all promotion is done by using the statement "No other pen has this particular feature." Identify the promotion strategy used by Mohit.

Indirect sales strategy

Indirect sales approaches apply more subtle techniques by demonstrating features and benefits not available with the competition’s products or services without ever mentioning them by name. This more sophisticated, positive sales strategy requires research and analysis of the competition.