The correct answer is option (1)- A-III, B-I, C-IV, D-II.
| List I |
List II |
| A. Designing and development package |
III. Packaging |
| B. Predetermined specifications |
I. Standardisation |
| C. Information about product and its features |
IV. Promotion |
| D. Amount Customers pay |
II. Pricing |
- A. Designing and developing package matches with III. Packaging.
Packaging refers to the act of designing and producing the container or wrapper of a product. Packaging plays a very important role in the marketing success or failure of many products, particularly the consumer non-durable products. In fact if one makes an analysis of the reasons for the success of some of the successful products in the recent past, it can be noted that packaging has played its due role. For example, it was one of the important factors in the success of products like Maggie’s Noodles, Uncle Chips or Crax wafers.
- B. Predetermined specifications matches with I. Standardization.
Standardisation refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. Standardisation ensures the buyers that goods conform to the predetermined standards of quality, price and packaging and reduces the need for inspection, testing and evaluation of the products.
- C. Information about product and its features matches with IV. Promotion.
Promotion of products and services involves informing the customers about the firm’s product, its features, etc., and persuading them to purchase these products. The four important methods of promotion include advertising, Personal Selling, Publicity and Sales Promotion.
- D. Amount Customers pay matches with II. Pricing.
Price of product refers to the amount of money customers have to pay to obtain a product. Price is an important factor affecting the success or failure of a product in the market. The demand for a product or service is related to its price. Generally lower the price, higher would be the demand for the product and vice-versa. | 
