Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise growth Strategies

Question:
  In the case of two merging firms, the difference between the value of the combined firm and the value of the sum of the participants is known as _____________. It accrues in the form of revenue enhancement and cost savings. Identify the concept.
Options:
Due diligence
Synergy
Energy
Advantage
Correct Answer:
Synergy
Explanation:
Synergy is the most essential component of mergers. In mergers, synergy between the participating firms determines the increase in value of the combined entity. In other words, it refers to the difference between the value of the combined firm and the value of the sum of the participants. Synergy accrues in the form of revenue enhancement and cost savings. For example, if firms A and B merge and the value of the combined entity—V(AB)—is expected to be greater than (VA+VB), the sum of the independent values of A and B, the combined entity is said to be benefitting through synergy.