Which of the following reflects the selling of vegetarian food during Navaratri festivals in McDonald's?

Glocalisation of Culture

The correct answer is Option (2) → Glocalisation of Culture

Glocalisation is a term that combines "globalization" and "localization." It refers to a business strategy where a global brand adapts its products, services, or marketing to meet the specific cultural, religious, or linguistic needs of a local market.

In this case, McDonald's, a global fast-food chain, recognizes the cultural significance of the Navaratri festival in India. To respect the religious customs of its consumers, it changes its menu to offer vegetarian and non-onion/garlic food options. This is a perfect example of a global brand localizing its offerings to cater to the unique tastes and traditions of its customers.