Match List-I with List-II.

Choose the correct answer from the options given below :

(A)-(I), (B)-(IV), (C)-(II), (D)-(III)

The correct answer is option (2) : (A)-(I), (B)-(IV), (C)-(II), (D)-(III)

(A) One level distribution channel: This corresponds to a direct channel where the product goes from the manufacturer to the retailer and then to the consumer. So, (A) matches with (I).

(B) Three level distribution channel: This implies that there are three intermediaries involved in the distribution process: manufacturer, wholesaler, retailer, and then the consumer. Therefore, (B) matches with (IV).

(C) Zero level distribution channel: In a zero level or direct channel, the product goes directly from the manufacturer to the consumer, without any intermediaries. So, (C) matches with (II).

(D) Two level distribution channel: This suggests that there are two intermediaries involved - manufacturer, agent, wholesaler, retailer, and then the consumer. Hence, (D) matches with (III).