The correct answer is option (2)- (A)-(I), (B)-(IV), (C)-(II), (D)-(III).
| List-I |
List-II |
| (A) One level distributes channel |
(I) Manufacturer - Retailer - Consumer |
| (B) Three level distribution channel |
(IV) Manufacturer- Agent - Wholesaler- Retailer - Consumer |
| (C) Zero level distribution channel |
(II) Manufacturer - Consumer |
| (D) Two level distribution channel |
(III) Manufacturer- Wholesaler - Retailers- Consumer |
(A) One level distribution channel- (I) Manufacturer - Retailer - Consumer.
In this form of arrangement one intermediary i.e., retailers is used between the manufacturers and the customers. Here, goods pass from the manufacture to the retailers who, in turn, sell them to the final users. For example, Maruti Udyog sells its cars and vans through company approved retailers. This type of distribution network enables the manufacturers to cover wide area of market while retaining control over the Channels.
(B) Three level distribution channel- (IV) Manufacturer- Agent - Wholesaler- Retailer - Consumer.
A three-level distribution channel refers to the structure where products move from the manufacturer to the agent, then to the wholesaler, then to the retailer, and finally to the consumer. This channel involves three intermediaries, each performing distinct functions. This is common in industries where the product needs to be handled and distributed over a wider geographical area, or when manufacturers prefer not to deal directly with individual consumers.
(C) Zero level distribution channel- (II) Manufacturer - Consumer.
Zero level of distribution is a direct marketing channel where the producer sells products directly to consumers without the involvement of intermediaries. In this distribution channel, the producer takes charge of the entire distribution process, from production to reaching the end consumers. This approach allows the marketing and sales process.
(D) Two level distribution channel- (III) Manufacturer- Wholesaler - Retailers- Consumer.
In marketing, a distribution channel refers to the path or route through which a product travels from the manufacturer to the end consumer. A two-level distribution channel specifically involves two intermediaries between the manufacturer and the consumer. Manufacturer: The producer of the goods. They create the product and sell it to a wholesaler. The wholesaler buys products in bulk from the manufacturer and resells them in smaller quantities, usually to retailers and then retailers finally sells goods to consumers. | 
