The correct answer is option 4- Promotes Innovative Ideas.
Promotes Innovative Ideas is NOT an importance of controlling. Planning (not controlling) Promotes Innovative Ideas.
Control is an indispensable function of management. A good control system helps an organisation in the following ways:
Accomplishing organisational goals
Judging accuracy of standards
Making efficient use of resources
Ensuring order and discipline reduces overlapping and wasteful activities
Improving employee motivation
Facilitating coordination in action
- Improving employee motivation: A good control system ensures that employees know well in advance what they are expected to do and what are the standards of performance on the basis of which they will be appraised. It, thus, motivates them and helps them to give better performance.
- Making efficient use of resources: By exercising control, a manager seeks to reduce wastage and spoilage of resources. Each activity is performed in accordance with predetermined standards and norms. This ensures that resources are used in the most effective and efficient manner.
- Facilitating coordination in action: Controlling provides direction to all activities and efforts for achieving organisational goals. Each department and employee is governed by predetermined standards which are well coordinated with one another. This ensures that overall organisational objectives are accomplished.
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