Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Entrepreneurial Opportunity

Question:

Wisdom Lad has established itself in the electronics market. It decided diversification of its business for growth purposes and started, manufacturing and selling ready to eat food under the name "Zoom Troom" and later it launched new products like ketch up. Noodles, instant soups under the same brand name. Identify the type of brand opted by Wisdom Limited:

Options:

Individual brand name

Family brand name

Corporate brand name

Alpha-numeric name

Correct Answer:

Family brand name

Explanation:

The correct answer is option (2) - Family brand name