Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise marketing

Question:

Newsletters, conference presentations, Point of Purchase display material, In-store demonstrations are activities of:

A. Trade Promotions

B. Sales Force Promotions

C. Consumer Promotions

D. Business Promotions

E. Online Promotions

Choose the correct answer from the options given below:

Options:

A, B, only

A, D only

B, E only

C, D only

Correct Answer:

C, D only

Explanation:

The correct answer is option (4) - C, D only

Consumer promotions:

Point of purchase display material 

In-store demonstrations, samplings and celebrity appearances 

Competitions, coupons, sweepstakes and games 

On-pack offers, multi-packs and bonuses 

Loyalty reward programmes 

Business promotions

Seminars and workshops

Conference presentations 

Trade show displays 

Telemarketing and direct mail campaigns 

Newsletters 

Event sponsorship

Capability documents