Smita joined a gym by observing the health and fitness trend in the society. She became health conscious and started buying organic food. Which dimension of business environment is highlighted here?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Social
Option (1) Economic — Incorrect. Economic environment covers things like income levels, interest rates and inflation. Smita’s choices came from a social trend, not from money factors.
Option (2) Social — Correct. Smita followed the health and fitness trend of society and began buying organic food. Social trends create demand for products like organic food and gyms.
Option (3) Technological — Incorrect. Technological environment is about scientific improvements and new methods of production. Nothing like that is mentioned here.
Option (4) Political — Incorrect. Political environment is about the government and political conditions. Smita was not influenced by any of these.
NCERT (2026-27 Edition): “(ii) Social Environment: … Social trends present various opportunities and threats to business enterprises. For example, the health-and-fitness trend has become popular among large number of urban dwellers. This has created a demand for products like organic food, gyms, bottled (mineral) water and food supplements.” |