Read the following case study and answer the questions.

Sonali, on completing her class XII, planned to start 'pickle making' business with the help of her mother and elder sister. Firstly, she went to the market to analyse the consumer trends, tastes and competitor's products. After the analysis, she started her work on a small scale. She finalised that her pickles would be known by the name of "Chatpata". Her mother suggested that the pickles should be packed in air tight glass jar to ensure freshness as well as purity. Also, these glass jars should be sealed and a hologram should be put on the tag.

"Firstly she went to market to analyse the consumer trends tastes and competitor's products."

Identify the function of marketing reflected from the above statement.

Gathering and Analysing Market Information

The correct answer is Option 4 - Gathering and Analysing Market Information.

Gathering and Analysing Market Information is reflected in the given statement as she went to market to analyse trend.

Gathering and Analysing Market Information: One of the important functions of a marketer is to gather and analyse market information. This is necessary to identify the needs of the customers and take various decisions for the successful marketing of the products and services. This is important for making an analysis of the available opportunities and threats as well as strengths and weaknesses of the organisation and help in deciding what opportunities can best be pursued by it.

OTHER OPTIONS

• Product Designing and Development: The design of the product contributes to making the product attractive to the target customers. A good design can improve performance of a product and also give it a competitive advantage in the market.

• Marketing Planning: A marketer is to develop appropriate marketing plans so that the marketing objectives of the organisation can be achieved.

• Promotion: Promotion of products and services involves informing the customers about the firm’s product, its features, etc., and persuading them to purchase these products. The four important methods of promotion include advertising, Personal Selling, Publicity and Sales Promotion.