Practicing Success
Practicing Success
CUET Preparation Today
| Which one of the following promotion tools has mass reach? |
Advertising Personal selling Sales promotion All of the above |
| Advertising |
| Advertising is the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (Sponsors) to promote some goods or service. The merits of advertising, as a medium of communication, include i. Mass reach ; ii. Enhancing customer satisfaction and confidence iii. Expressiveness; and iv. Economy |
