Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Identify the correct combination of objections to advertising

(A) Confuses the Buyers

(B) Expressiveness

(C) Mass Reach

(D) Undermines social values

(E) Encourages sale of inferior products

Choose the correct answer from the options given below :

Options:

(A), (C) and (D) only

(A), (D) and (E) only

(A) and (D) only

(B) and (E) only

Correct Answer:

(A), (D) and (E) only

Explanation:

The correct answer is option (2):(A), (D) and (E) only

The correct answer is option is (2) (A), (D) and (E) only given texts are :

- Confuses the Buyers (A)

- Undermines social values (D)

- Encourage sale of inferior products (E)

Expressiveness (B) and Mass Reach (C) are not mentioned as objections to advertising.

(A) Confuses the Buyers: This objection suggests that advertising can create confusion among buyers by making similar claims about different products. For example, if two different brands of toothpaste claim to be the best for whitening teeth, it can be difficult for buyers to determine which one is actually better. This can lead to dissatisfaction and mistrust among buyers.

(D) Undermines social values: This objection suggests that advertising can promote materialism and undermine social values. Advertisements often show new lifestyles and products that may not be socially acceptable or may create discontent among people who feel dissatisfied with their current state of affairs. This can lead to a culture of consumerism that values material possessions over other important aspects of life.

(E) Encourages sale of inferior products: This objection suggests that advertising can encourage the sale of inferior products by making them appear better than they actually are. Advertisements can use misleading claims or exaggerations to make a product seem more desirable than it really is. This can lead to buyers purchasing products that do not meet their needs or expectations, which can ultimately harm the reputation of the company and the industry as a whole.