Practicing Success

Target Exam

CUET

Subject

Economics

Chapter

Micro Economics: Theory of Consumer behaviour

Question:

Kshitij was eating chocolates. After eating 1st chocolate, he said that he got 50 units of utility from it. On eating the 2nd chocolate, he said he obtained 30 units of utility from it.
Which type of utility is being talked about in the above lines?

Options:

Cardinal utility

Ordinal utility

Total utility

None of the above

Correct Answer:

Cardinal utility

Explanation:

The correct answer is Option 1: Cardinal utility

Cardinal utility analysis assumes that level of utility can be expressed in numbers. For example, we can measure the utility derived from a shirt and say, this shirt gives me 50 units of utility. In the scenario described, Kshitij mentioned specific numerical values for the utility he obtained from consuming each chocolate: 50 units of utility from the first chocolate and 30 units of utility from the second chocolate. These numerical values represent the magnitude of utility derived from consuming each unit of the good, indicating the use of cardinal utility in this context.

Ordinal utility: Ordinal utility focuses on the relative ranking of preferences, not assigning specific numerical values. We don't know if Kshitij liked the first chocolate "absolutely" more or just "somewhat" more than the second one.

Total utility: Total utility refers to the total satisfaction derived from consuming all units of a good. Here, we only see the utility from individual chocolates (50 units from the first and 30 units from the second).

Marginal utility: Marginal utility refers to the additional satisfaction gained from consuming one more unit of a good. In this case, Kshitij got 50 units of utility from the first chocolate (initial level) and 30 units from the second chocolate (additional utility).