Match List I with List II

Choose the correct answer from the options given below:

A-II, B-III, C-I, D-IV

The correct answer is option (2) - A-II, B-III, C-I, D-IV

The PESTEL Model

Political: The political environment includes taxation policy, government stability and foreign trade regulations.

Economic: The economic environment includes interest rates, inflation, business cycles, unemployment, disposable, income, energy, availability and cost.

Social: The social/cultural environment includes population demographics, social mobility, income distribution, lifestyle changes, attitudes to work and leisure, levels of education and consumerism.

Technological: It is influenced by government spending on research, new discoveries and development, government and industry focus of technological effort, speed of technological transfer and rates of obsolescence.

Ecological: It considers the ways in which the organisation can produce its goods or services with minimum environmental damage.

Legal: It covers areas such as taxation, employment, law, monopoly, legislation and environmental protection laws.