Read the following passage and answer the question.

The governments all over the world are becoming more and more cautious towards the environment. To ensure it, many state governments passed an order to ban polythene bags since these are non-biodegradable. As a result, the government also decided to give a subsidy to jute industry (bags). The minister said in the statement that they believe it will be helpful as incomes of people are rising and people can afford jute bag. After this subsidy, Pooja saw great potential in jute multi-pocket bags business which was not established yet in India but had been flourishing in USA where she studied during her post graduation. She launched the product in India and her business started to boom. So, more companies entered into the market with other articles and improvisations in the country.

The customers of the jute bags under the Pooja business come under......................

Specific force

The correct answer is option 1- Specific force.

Customers are the specific force of a business.

Business environment includes both specific and general forces. Specific forces (such as investors, customers, competitors and suppliers) affect individual enterprises directly and immediately in their day to day working. General forces (such as social, political, legal and technological conditions) have impact on all business enterprises and thus may affect an individual firm only indirectly.