How the franchise name is to be used and the marketing and advertising procedures required to be followed by the franchisee, is mentioned in which ingredient of the franchise agreement?
Answer & explanation
Correct answer: option 2
Proprietary Statements: Proprietary statements outline how the franchise name is to be
used, as well as the marketing and advertising procedures in place that the franchisee will
be required to follow. Also, the franchisor documents how much the franchisee will be
required to contribute toward national advertising efforts.