Glocalisation refers to the:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Mixing of the global with the local
Option (3) Mixing of the global with the local — Correct. Glocalisation refers to the mixing of the global with the local. It is often a strategy of foreign firms to enhance their marketability: foreign television channels use Indian languages, and McDonald’s sells only vegetarian and chicken products in India.
NCERT (2025-26): “Homogenisation Versus Glocalisation of Culture … A central contention is that all cultures will become similar, that is homogeneous. Others argue that there is an increasing tendency towards glocalisation of culture. Glocalisation refers to the mixing of the global with the local. It is not entirely spontaneous. Nor is it entirely delinked from the commercial interests of globalisation. It is a strategy often adopted by foreign firms while dealing with local traditions in order to enhance their marketability. In India, we find that all the foreign television channels like Star, MTV, Channel V and Cartoon Network use Indian languages. Even McDonald’s sells only vegetarian and chicken products in India and not its beef products, which are popular abroad. McDonald’s goes vegetarian during the Navaratri festival.…” |