Given below are two statements:
Statement I: Personal selling is more flexible than other tools of promotion such as advertising and sales promotion.
Statement II: Personal selling helps business persons in adopting their offer in similar purchase situations.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Statement I is correct but Statement II is incorrect.
Statement I: Personal selling is more flexible than other tools of promotion such as advertising and sales promotion. — Correct. Being a flexible tool is one role of personal selling for business persons. The salesperson can change the offer to suit each buyer.
Statement II: Personal selling helps business persons in adopting their offer in similar purchase situations. — Incorrect. Flexibility helps in adopting the offer in varying purchase situations. A flexible offer changes as the situation changes. With ‘similar’ in place of ‘varying’, the line loses its point.
NCERT (2026-27 Edition): “Importance to Businessmen Personal selling is a powerful tool for creating demand for a firm’s products and increasing their sale. The importance of personal selling to a business organisation may be described as follows: |