In the question given below there are 2 statements marked as Assertion (A) and Reason (R). Choose the correct alternative from the following options.

Assertion (A)- One of the important measure of Government after Independence, to improve the agricultural marketing aspect, was regulation of markets to create orderly and transparent marketing conditions.

Reason (R)- : It was realised that if farmers directly sell their produce to consumers, it increases their incomes. Some examples of these channels are Apni Mandi (Punjab, Haryana and Rajasthan)

Both (A) and (R) are true but (R) is not the correct explanation of (A).

Farmers who did not have the required information on prices prevailing in markets were often forced to sell at low prices. They also did not have proper storage facilities to keep back their produce for selling later at a better price. So, intervention of the state became important. Various measures were taken out of which the first step was regulation of markets to create orderly and transparent marketing conditions.