Assertion: A marketing organisation attaches highest importance to customer satisfaction as a route to profit maximization.
Reasoning: A marketing organisation gives least importance to maximization of profits..
Reasoning: A marketing organisation gives least importance to maximization of profits..
Answer & explanation
Correct answer: option 3
Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way.