Practicing Success
Answer question based on the passage below:- Mona is working as Marketing Manager in IOTA ltd. The company is venturing into a new segment of manufacturing "Power gummies" for health conscious segment of society who prefer eating supplements for vitamins, minerals, fish oil etc. The chief objective of the company is to make an entry into this new segment. So they are planning to endorse their product via a brand ambassador from sports field. They aim to earn at least that much profit so that its costs and risks are covered.The management also aims to reduce costs and increase productivity by providing common direction to the individual efforts in achieving the overall goal of the organisation. |
The management of IOTA Ltd aims to : - |
Achieve effectiveness Achieve efficiency Achieve personal objectives Fulfill social objectives |
Achieve efficiency |
The correct answer is option (2) : Achieve efficiency The management of IOTA Ltd aims to ''Achieve efficiency." The passage mentions that the management aims to reduce costs and increase productivity, which are indicators of achieving efficiency in the organization's operations. Efficiency means doing the task correctly and with minimum cost. There is a kind of cost-benefit analysis involved and the relationship between inputs and outputs. If by using less resources (i.e., the inputs) more benefits are derived (i.e., the outputs) then efficiency has increased. Efficiency is also increased when for the same benefit or outputs, fewer resources are used and less costs are incurred. |