Read the following passage and answer the question. Shahu Ltd. started the product offering with ACs. They have now started to sell the appliances as well including audio systems, TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale services. But later on it somehow ignored after sales services leading to a tamished image of company. The top management quickly took the rectifying measures and protected as well as promoted the favourable image in the eyes of public. The company also started selling mixer- grinders. To ensure better protection these mixers were packed in a transparent polybag and then they were kept in a coloured cardboard box. All the packages of all the products of the company has following details-
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Blue circle encircling a red square is an example of: |
Warning Trademark Brandmark Brand name |
Brandmark |
The correct answer is option 3- Brandmark. The blue circle encircling a red square is an example of Brandmark. A brandmark is a symbol or design that represents a brand, distinct from the brand name. It is used to identify and differentiate the brand visually. In this case, the blue circle with a red square is a visual element that serves as a distinctive identifier for the brand. |