Mannu started a small stationery shop in the nearby market. In pursuit of earning higher profits in a short term, he overpriced all his products by 10%. Gradually, the consumers understood his pricing strategy and stopped coming to his shop for making any purchase.

Identify the related point highlighting the importance of consumer protection from businessmen.

Long-term interest of business is assured

The correct answer is option 1- Long-term interest of business is assured.

Long-term interest of business is assured- It emphasizes that maintaining fair practices and protecting consumer interests is crucial for the long-term success of a business. Overpricing and other unethical practices can harm a business’s reputation and lead to a loss of customers, as illustrated by Mannu’s situation. Ensuring consumer protection helps build trust and sustain customer loyalty, which is essential for long-term profitability and business success. Enlightened businesses realise that it is in their long-term interest to satisfy their customers. Satisfied customers not only lead to repeat sales but also provide good feedback to prospective customers and thus, help in increasing the customer-base of business. Thus, business firms should aim at long-term profit maximisation through customer satisfaction.