Practicing Success

Target Exam

CUET

Subject

Sociology

Chapter

Social Change and Development in India: Mass Media and Communication

Question:
What was the entertainment channel run by All India Radio?
Options:
Vivid Bharathi
Metro Radio
Indian FM
Aaakshvani
Correct Answer:
Vivid Bharathi
Explanation:
Apart from All India Radio (AIR) broadcasts news there was Vividh Bharati, a channel for entertainment that was primarily broadcasting Hindi film songs on listeners request. In 1957 AIR acquired the hugely popular channel Vividh Bharati, which soon began to carry sponsored programmes and advertisements and grew to become a money-spinning channel for AIR