Which of the following promotional tool provides direct and immediate feedback?

Personal Selling

The correct answer is option 2- Personal Selling.

Personal Selling is the promotional tool that provide direct and immediate feedback.

Personal Selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Personal Selling plays important role for the business persons as well as for the society. Personal selling provides direct and immediate feedback. Salespersons come to know about the customers’ reactions immediately.

OTHER OPTIONS

• Advertising is the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (Sponsors) to promote some goods or service.

• Sales Promotion refers to short-term incentives, which are designed to encourage the buyers to make immediate purchase of a product service. These include promotional efforts other than advertising, personal selling and publicity, used by a company to boost its sales.

• Public relations: It is about managing organisations image in the eyes of all stakeholders. It has five components publicity, public relations, corporate communication, lobbying and counselling.