Read the following passage and answer the question

Mr. X is working as a manager at 'Cheezy's Pizza's' at Pali Hills, Mumbai. He has a good command over his employees as well as customers. One of his sub-ordinates Mr. Y left his company and opened up a similar pizza chain called 'Mozzy's Pizzas' opposite to 'Cheezy's Pizzas' as a new competitor. 'Mozzy's' copied the recipes and the business model of theezy's' and started selling pizzas @50% discount as an introductory offer. Mr. X was losing his sales and so he called up the team meeting with the executives to discuss this issue. The team meeting concluded with certain suggestions like protecting the brand name with necessary Intellectual Property Rights; The company decided to give a new look to the logo and colors of brand name and then giving it legal protection. The operation executive suggested Mr. X to add more variety in their current menu eg. more pizza toppings, more flavours of pastas and soups, etc. The marketing executive provided an idea to distribute free slices of pizza at malls and gaming areas for children in order to attract more customers. The marketing executive also suggested to provide free 'home delivery' to increase customer base. In order to develop goodwill, the company also decided to print the list of ingredients outside the package to inform the customers about product contents. The marketing executive also came up with a plan to provide gifts to customer who buy in bulk e.g. 2 soups, free with 01 large pizza, 01 pasta free with 02 medium pizzas.

"In order to develop goodwill, the company also decided to  print the list of ingredients outside the package to inform the customers about product contents." Identify the concept related to this statement.

Labelling

The correct answer is option (4) : Labelling

The concept related to the statement is:

4. Labelling

The decision to print the list of ingredients outside the packages to inform customers about the product's contents is primarily related to labeling. Labeling provides essential information about the product, including its ingredients, usage instructions, and other details.

Certainly, here's an explanation of the other concepts mentioned:

1. Branding: - Branding is the process of creating a unique identity and image for a product or service in the minds of consumers. It involves developing a brand name, logo, and associated elements to distinguish a product or service from competitors and create brand recognition.

2 Packaging:
- Packaging refers to the physical container or covering of a product. It serves multiple purposes, including protecting the product, containing it, and often, conveying information about the product. Packaging can be a significant factor in attracting customers and
differentiating a product.

3. Logo:
- A logo is a symbol or graphic element that represents a brand or company. It's a visual representation of the brand and is used for instant recognition. Logos are an essential part of branding and can help consumers identify and remember a product or company.

In the context of the statement you provided, the focus is on providing information about the product's ingredients, which is a labeling function. While branding, packaging, and logos are essential aspects of marketing and product presentation, they are not the primary concepts related to providing information about the product's contents, as described in the statement.