Identify, which of the following combination of items are correct for components of Product Mix?

A. Labelling, packaging
B. Order processing, transportation and warehousing
C. Warehousing, standardisation
D. Transportation, pricing
E. Branding

Choose the correct answer from the options given below.

A and E only

The correct answer is Option 4: A and E only

The product mix generally encompasses elements such as branding, labelling, packaging, and product design that relate directly to the product itself.

A. Labelling, packaging

• Both labelling and packaging are integral parts of the product mix, as they directly relate to how the product is presented and identified.

B. Order processing, transportation and warehousing

• These elements are typically considered part of the distribution mix or logistics (Place), not the product mix. They relate to the handling and movement of products rather than the product itself.

C. Warehousing, standardisation

• Warehousing is a part of the distribution mix (Place) , and while standardisation can relate to the product, it is more commonly associated with quality control rather than being a primary component of the product mix.

D. Transportation, pricing

• Transportation is part of logistics (Place). Pricing, although critical to marketing, is not a component of the product mix. It is part of the broader marketing mix i.e. Price Component (the 4 Ps: Product, Price, Place, Promotion).

E. Branding

• Branding is a key component of the product mix as it directly relates to the identity and differentiation of the product.