In the company of like minded people, when our view is favoured and validated by the public then it is a sort of ________ effect.

Bandwagon

The correct answer is Bandwagon.

The bandwagon effect is a type of social influence that occurs when people adopt the beliefs or behaviors of a majority group. This can happen because people want to be liked and accepted by others, or because they believe that the majority group must be right.

The other options are not as good because:

• Compliance: Compliance is when someone changes their behavior in response to a direct request from another person. For example, if your boss asks you to stay late at work, you might comply even if you don't want to.
• Conformity: Conformity is when someone changes their beliefs or attitudes in order to fit in with a group. For example, if you are in a group of people who all believe that climate change is a hoax, you might start to doubt your own beliefs about climate change.
• Obedience: Obedience is when someone changes their behavior in response to an order from a person in authority. For example, if a military officer orders a soldier to fire on a group of civilians, the soldier might obey even if they don't want to.