Read the following information and answer the question. A garment manufacturing company wants to understand its customers' needs to successfully market the clothes it makes. To do this, the company is conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The company is fully committed to achieving its goals and has created a plan to guide its actions, including how much to produce, how to promote its products, and other important steps needed to meet its objectives. However, there is one area where the company needs improvement. The movement of finished garments was not efficient, so the company wants to fix this issue this year. To handle this, the company has set up a separate department to improve the process, helping it perform better in the future. |
The movement of finished garments was not efficient, so the company wants to fix this issue this year. To handle this, the company has set up a separate department to improve the process, helping it perform better in the future. Which function of marketing is highlighted in the given lines? |
Branding Transportation Grading Packaging |
Transportation |
The correct answer is option 2- Transportation. Transportation function of marketing is highlighted in the given lines. The passage mentions that the movement of finished garments was not efficient, and the company is setting up a separate department to improve this process. This refers to the transportation function of marketing, which involves the efficient movement of goods from the place of production to the market or customers. Improving the transportation process will help ensure that products are delivered more efficiently, which is key to the marketing and distribution process. |