Assertion: Advertising is economical as compared to other promotional techniques if large number of people are to be reached.
Reasoning: The total advertising cost is spread over a large number of people.
Reasoning: The total advertising cost is spread over a large number of people.
Answer & explanation
Correct answer: option 1
Advertising is a very economical mode of communication if large number of people are to be reached. Because of its wide reach, the overall cost of advertising gets spread over numerous communication links established. As a result the per-unit cost of reach comes low.