Every month, the sales head of a company checks how far the company has moved towards its yearly sales target. When one region falls behind, he points out the shortfall and suggests steps to correct it, so that the company stays on the right track.
Which importance of controlling is shown here?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Accomplishing organisational goals
Option (1) Facilitating coordination in action — Incorrect. This means the standards of all departments fit with one another, so their efforts move in one direction. The sales head here checks one target only.
Option (2) Judging accuracy of standards — Incorrect. This means checking whether the standards themselves are accurate and revising them when things change. The sales head keeps the target as it is and works to meet it.
Option (3) Accomplishing organisational goals — Correct. Controlling measures progress towards goals, brings deviations to light and indicates corrective action. The sales head checks progress, points out the shortfall and suggests steps, which keeps the company on the right track.
Option (4) Improving employee motivation — Incorrect. This means employees know in advance the standards on which they will be judged, so they work better. The case is about progress towards the company’s target.
NCERT (2026-27 Edition): “Importance of Controlling Control is an indispensable function of management. Without control the best of plans can go awry. A good control system helps an organisation in the following ways:” “(i) Accomplishing organisational goals: The controlling function measures progress towards the organisational goals and brings to light the deviations, if any, and indicates corrective action. It, thus, guides the organisation and keeps it on the right track so that organisational goals might be achieved.” |