The correct answer is Option (2) → Cardinal Approach.
When utility is measured in quantitative terms (like 10 utils, 20 utils), it follows the Cardinal Approach to consumer behaviour.
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The Cardinal Approach assumes that utility can be measured and expressed in numerical units, often called "utils." This allows for the comparison of utility gained from different goods in a quantitative way.
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The Ordinal Approach, on the other hand, assumes that utility cannot be measured numerically. Instead, it can only be ranked or ordered based on a consumer's preferences. The Indifference Curve is the main tool used in this approach.
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Indifference Curve Approach: Based on ordinal utility, not quantitative measurement.
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Law of Diminishing Marginal Utility: Related to cardinal approach, but it's a law, not the approach itself.
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