Assertion: All ideas become sound business opportunities.
Reasoning: Every idea needs to be assessed in terms of potentiality of the opportunity.
Reasoning: Every idea needs to be assessed in terms of potentiality of the opportunity.
Answer & explanation
Correct answer: option 4
In a sense generating ideas is relatively an easy exercise, especially if it is done in groups.
However, this process can also become a wild goose chase because all ideas need not
necessarily become sound business opportunities. We have to assess it in terms of the
potentiality of the opportunity.