Assertion: Mass Media is bridging the Gap between Rural and Urban areas.
Reason: The widespread mass media and communication bring images of urban life styles and patterns of consumptions into the rural areas.

Both A and R are true and R is the correct explanation of A.

Mass media and communication channels are now bringing images of urban life styles and patterns of consumption into the rural areas. Consequently, urban norms and standards are becoming well known even in the remote villages, creating new desires and aspirations for consumption. Mass transit and mass communication are bridging the gap between the rural and urban areas. Even in the past, the rural areas were never really beyond the reach of market forces and today they are being more closely integrated into the consumer market.