Identify from the options given below, the correct characteristic of…

Identify from the options given below, the correct characteristic of a good brand name.

Answer & explanation

Correct answer: option 3

The correct answer is Option (3) → The chosen name should have staying power

Option (1) The brand name should be lengthy, easy to pronounce, spell, recognize and remember — Incorrect. A brand name should be short, not lengthy. A short name like VIP or Rin is easy to remember.
Option (2) A brand name should be non-distinctive — Incorrect. A brand name should be distinctive, so that it stands apart from other brands.
Option (3) The chosen name should have staying power — Correct. The chosen name should have staying power, that is, it should not get out of date. A name that stays fresh can be used for many years.
Option (4) It should be non-versatile — Incorrect. A brand name should be versatile, so that it can also be used for new products added to the product line.

NCERT (2026-27 Edition): “Characteristics of Good Brand Name … (i) The brand name should be short, easy to pronounce, spell, recognise and remember e.g., Ponds, VIP, Rin, Vim, etc.
(ii) A brand should suggest the product’s benefits and qualities. It should be appropriate to the product’s function.
(iii) A brand name should be distinctive.
(iv) The brand name should be adaptable to packing or labelling requirements, to different advertising media and to different languages.”

“…be sufficiently versatile to accommodate new products, which are added to the product line.”

“(vi) It should be capable of being registered and protected legally.
(vii) Chosen name should have staying power i.e., it should not get out of date.”