There is a shift in the consumption pattern of people, especially due to globalization and events like fashion pageants. Identify the shift.

Industrial goods consumption to cultural consumption

Globalization has led to a shift from industrial goods consumption to cultural consumption. People are now more interested in spending their money on experiences and services, such as travel, dining out, and attending events, than they are on material goods. This is due in part to the fact that people have access to more information and more choices than ever before, and they are more likely to want to spend their money on things that they will enjoy and that will make them feel good. Fashion pageants are a good example of this trend. They are a form of cultural consumption that is popular all over the world, and they are a way for people to express their creativity and individuality.

CULTURE OF CONSUMPTION: Often when we speak of culture we refer to dresses, music, dances, food. However, culture as we know refers to a whole way of life. There are two uses of culture that any chapter on globalisation should mention. They are the culture of consumption and corporate culture. Look at the crucial role that cultural consumption is playing in the process of globalisation especially in shaping the growth of cities. Till the 1970s the manufacturing industries used to play a major role in the growth of cities. Presently, cultural consumption (of art, food, fashion, music, tourism) shapes to a large extent the growth of cities. This is evident in the spurt in the growth of shopping malls, multiplex cinema halls, amusement parks and ‘water world’ in every major city in India. Most significantly advertisements and the media in general promote a culture where spending is important. To be careful with money is no longer a virtue. Shopping is a past time actively encouraged. Successive successes in fashion pageants like Miss Universe and Miss World have lead to a tremendous growth in industries in the fields of fashion, cosmetics and health. Young girls dream of being an Aishwarya Rai or Sushmita Sen. Popular game shows like Kaun Banega Crorepati actually made it seem possible that your fortunes could turn over a few games.