There is a shift in the consumption pattern of people, especially due to globalization and events like fashion pageants. Identify the shift.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Industrial goods consumption to cultural consumption
Note: The given answer is as per the official NTA Answer Key. However, Option (1) can also be considered correct, as explained below.
Option (1) Saving to spending — Can also be considered correct. The same passage says that advertisements and the media promote a culture where spending is important, and that to be careful with money is no longer a virtue. This is a real shift brought by globalisation, so this option can also be argued. But the question asks for the shift in the consumption pattern, that is, in what people consume, and the shift the chapter names is the one from manufactured goods to culture, so Option (2) is the most appropriate answer.
Option (2) Industrial goods consumption to cultural consumption — Correct as per NTA. Till the 1970s the manufacturing industries used to play a major role in the growth of cities. Now cultural consumption (of art, food, fashion, music, tourism) shapes to a large extent the growth of cities, as the spurt of shopping malls, multiplexes and amusement parks shows. Successes in fashion pageants like Miss Universe and Miss World have led to a tremendous growth in the fashion, cosmetics and health industries.
Option (3) Consumption to production — Incorrect. This runs the wrong way. Globalisation has made consumption, not production, the force that shapes city life, with shopping actively encouraged as a pastime.
Option (4) Traditional to modern consumption — Incorrect. The phrase is too loose to name the shift. The change described is a specific one: from manufactured goods to culture – art, food, fashion, music and tourism – as what people spend on.
NCERT (2025-26): “Culture of Consumption … Often when we speak of culture we refer to dresses, music, dances, food. However, culture as we know refers to a whole way of life. There are two uses of culture that any chapter on globalisation should mention. They are the culture of consumption and corporate culture. Look at the crucial role that cultural consumption is playing in the process of globalisation especially in shaping the growth of cities. Till the 1970s the manufacturing industries used to play a major role in the growth of cities. Presently, cultural consumption (of art, food, fashion, music, tourism) shapes to a large extent the growth of cities. This is evident in the spurt in the growth of shopping malls, multiplex cinema halls, amusement parks and ‘water world’ in every major city in India. Most significantly advertisements and the media in general promote a culture where spending is important. To be careful with money is no longer a virtue. Shopping is a past time actively encouraged.…” “…Successive successes in fashion pageants like Miss Universe and Miss World have led to a tremendous growth in industries in the fields of fashion, cosmetics and health. Young girls dream of being an Aishwarya Rai or Sushmita Sen.…” |