A restaurant in New Delhi is  famous for in South Indian food. Everyday, they have a good number of clients who are food of South Indian food. Now it is planning to add Italian and Mexican dishes to its menu list. By adding to the product line, business can get a new direction by increasing sales. Identify the source of idea field considered in this case.

Existing products or services

The correct answer is option (2) - Existing products or services.

Existing products or services: A great business idea combines skills with imagination and market demand. A business opportunity or idea often comes from everyday problems that someone solves. Successful businesses find a need and fill it by providing a service or product. Entrepreneurs who look at ways to make an existing product or service better can be as successful as those who create or invent products. There is a constant and consistent effort on the part of all entrepreneurs to improve the products and services already existing in the markets. Often, a company will improve or change its existing products. There are many reasons for doing this. It can make a substantial difference in the success of the company and even take it in a whole new direction. However, it can also spell disaster if not done correctly. How do you improve or change existing products? Change or improvement can come about in many ways. Perhaps you sell a skincare line and would like to change the ingredients around a little. Or maybe you run a math tutoring business and would like to expand into other subjects, like science or commerce.